Your profile should give somebody a reason to start a conversation with the real you. Not the imagined millionaire with a yacht, unless there is in fact a yacht parked behind your bungalow.
Make your pictures useful
Choose clear recent photographs that look like you and show something of your life. Good lighting and a genuine smile generally tell someone more than a mirror shot with half your face hidden. Avoid misleading or heavily altered pictures.
Write a bio with conversation hooks
A detail about what you like doing is easier to answer than 'just ask'. Mention a hobby, a favourite place or something you'd like to try. When you message a match, pick up on a specific detail instead of sending the same sentence to everyone.

METHOD✶
Make it work in real life
Look at your current profile and ask whether a stranger could start three different conversations from it. Add a specific detail if the answer is no.
Everyone brings different experiences and expectations to dating. Pay attention to the person rather than relying on a single rule, and don't assume somebody else's interest, availability or intentions. A good outcome is clarity and a respectful conversation, even when romance does not follow.
THE GOLDEN
RULE.
Attraction isn't a switch you can flick in another person. Work on being somebody comfortable, engaging and respectful to spend time with — and give others the freedom to choose for themselves.
YOURS, MONTGOMERY.